Effective Date: April 1, 2025
Last Updated: May 1, 2026
Wildr Platform LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you participate in our "Less Lawn More Life" challenge (the "Challenge"). This Privacy Policy applies solely to information collected through the Challenge and does not cover any other Wildr Platform LLC products or services, which are governed by their own privacy policies.
This Privacy Policy is part of and subject to our Terms of Use, which govern your participation in the Challenge.
Please read this Privacy Policy carefully. By participating in the Challenge and providing your email address, you consent to the practices described in this policy.
We collect the following personal information when you sign up for the Challenge:
We use the information we collect to:
We use Mailchimp to deliver Challenge communications. Mailchimp may have access to your email address solely for the purpose of sending emails on our behalf and is not authorized to use your information for any other purpose. You can review Mailchimp's privacy practices in their Global Privacy Statement and their Standard Terms of Use.
The Challenge signup page may use third-party analytics and marketing tools, which may include services such as Google Analytics, to help us understand site traffic and measure the effectiveness of our outreach. These tools may collect information such as your device type, IP address, and browsing behavior on our site. You can learn more about how Google handles data at policies.google.com/privacy. You may opt out of analytics tracking through your browser settings or tools such as the Google Analytics Opt-Out Browser Add-on.
We also track email engagement metrics such as open rates and click-through rates through Mailchimp to improve our communications.
We do not sell your personal information to third parties. We also do not share your personal information with third parties except in the following limited circumstances:
We retain your email address and any information you provide for as long as you are an active Challenge participant or subscribed to our communications. If you opt out or request deletion, we will remove your information within 45 days of your request. Some information may be retained longer if required by law.
We implement reasonable security measures designed to protect your personal information from unauthorized access, disclosure, or destruction. However, no data transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.
In the event of a data breach that compromises your personal information, we will notify affected individuals within 30 days of becoming aware of the breach, or sooner if required by applicable law. Notification will be sent to the email address associated with your Challenge participation and will include a description of the incident, the types of information involved, and any steps we recommend you take. We will also notify any applicable regulatory authorities as required by law.
By participating in the Challenge, you agree to receive Challenge-related emails. You may opt out of receiving these emails at any time by following the unsubscribe instructions contained in the emails or by contacting us directly. Note that if you opt out, you may no longer receive Challenge updates or prize notifications.
Depending on your location, you may have certain rights regarding your personal information, including:
To exercise these rights, please contact us using the information provided below.
California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
To exercise California privacy rights, please contact us at llml@planitwild.com. We will respond to verified requests within 45 days as required by law.
Residents of Virginia, Colorado, Connecticut, and Other States
Residents of Virginia, Colorado, Connecticut, and other states with consumer privacy laws may have similar rights, including the right to access, correct, or delete their personal information and the right to opt out of certain data sharing. To exercise these rights, please contact us at llml@planitwild.com and we will respond in accordance with applicable law.
The Challenge is intended for participants located in the United States. We do not target or market the Challenge to residents of the European Union or European Economic Area. If you access the Challenge from outside the US, you do so at your own risk and are responsible for compliance with your local laws. We make no representation that Challenge materials or practices comply with the laws of any other jurisdiction.
The Challenge is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18.
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: llml@planitwild.com | Phone: 914-488-6444